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Outlook for the Worldwide Digital IP, Cable, and Satellite STB Industries in 2011 and Beyond

January 28, 2011 / Han-Wei Tseng / Julian Chu / Jessica Hsu

27 Page, Topical Report

US$2,999 (Single User License)

Abstract

In 2010, the concepts of 3D, OTT, and Smart TV triggered a new wave in the digital TV market. The emergences of online music and video content and home connected networks have inevitably affected the digital TV market. As a result, digital TV services and digital STBs have begun to evolve. In 2010, with operators' efforts to promote HD channels, the share of HD STB increased significantly and the share of internet connected STB grew at a steady pace as well. Furthermore, worldwide satellite TV shipment volume also enjoyed year-on-year growth in 2010 and growth momentum is expected to continue well into 2011. This report analyzes worldwide digital cable, IP and satellite STB market developments in 2010; and explores key development trends of the digital IP, cable, and satellite STB industries in 2011 and beyond.

Table of Contents
1. Digital TV Service Market Development Trends

1.1 IPTV Service Market

1.2 Digital Cable TV Service Market

2. Digital STB Development Trends

2.1 STB with HD and PVR Support Becoming Mainstream

2.2 Hybrid STB Share on the Increase

2.3 High-end SoCs with Open-source Platforms to Spur Smart TV Box Development

2.4 Converged STB Improves Entertainment and Multimedia Playback Capabilities

3. Digital TV Service Applications Development Trends

3.1 Open and Diverse Development in Combination with OTT and Smart Concepts

3.2 APP Store Extends from Mobile Devices and Digital TV Services

3.3 Multi-screen, Multi-room Applications on the Increase

3.4 Digital TV Expanding from Home to Everywhere

3.5 The Combination of Social Network Services Enhances Digital TV Interactivity

3.6 3D Value-added Content Key Feature for Digital TV Services

4. Conclusion

5. Worldwide and Taiwanese Satellite STB Market Volume

5.1 Worldwide Satellite STB Shipment Volume to Hit 94.5 Billion Units in 2011

5.2 Taiwanese Satellite STB Shipment Volume to Amount to 18.0 Million in 2011

6. Analysis of Satellite TV Major Operators

6.1 Dish Network Launches TV Everywhere and Google TV Products

6.2 DirecTV Provides 3D TV Channels and Whole-home DVR Service

6.3 Sky Pushes HD Service for Increased ARPU

7. Future Products and Services Development Trends

7.1 Improvement Seen in STB Hardware Specs; Focus on Shared Function

7.2 Satellite TV Operators Embrace Internet Connection for New Multimedia Experiences

8. Conclusion

8.1 Worldwide Satellite STB Shipment Volume to Total 94.5 Million in 2011

8.2 Pay TV Services Become Common Interest for Satellite TV Operators

Appendix

List of Topics

Worldwide IP STB, cable STB, and satellite STB market developments, inclusive of worldwide satellite STB shipment volume and value forecasts during the period 2010-2015

Analysis of leading satellite TV operators, with breakdown by company revenue, product portfolio, and customer base

Development trends of the IPTV, cable, and satellite services markets between 2010 and 2011

Development trends of IP and cable STB products, including hybrid STBs, multi-function STBs, HD STBs, during the period 2010-2011

Companies and organizations analyzed or mentioned in the report include: Apple, AT&T, Beijing Gehua, Broadcom, BT, Chunghwa Telecom, Cisco, Comcast, DirecTV, Dragon TV, ESPN, Free, Google, Hulu, Intel, NDS, Netflix, NTT DoCoMo, Numericable, PanAmericana, Samsung, SanDisk, Sigma Designs, Sky Brasil, Sky Mexico, Sony, Telecom Italia, Telefonica, Time Warner Cable, Trident, UPC, Verizon, Virgin Media, Vudu, Ziggo

List of Figures
Figure 1 Worldwide IPTV Subscriber Base, 2009 - 2015

Figure 2 Worldwide Digital Cable TV Subscriber Base, 2009 - 2015

Figure 3 Digital STB Future Development Areas

Figure 4 Worldwide Digital Satellite STB Shipment Volume and Shipment Value, 2010 - 2015

Figure 5 Taiwanese Digital Satellite STB Shipment Volume and Shipment Value, 2010 - 2015

Figure 6 Dish TV Everywhere Offerings

Figure 7 Dish Network Google TV Offerings

Figure 8 Direct TV 3D Service Ecosystem

Figure 9 Sky's New Service Offerings in 2010

Figure 10 Satellite TV STB Development Trends

List of Tables
Table 1 Dish Network's Third-quarter Revenues, 2008-2010

Table 2 DirecTV's Third-quarter Revenues, 2008-2010

Table 3 Sky's Third-quarter Revenues, 2008 - 2010

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