MIC ENGLISH

ALL China Research Communications Computing Semiconductor Software and Consumer Electronics TAIWAN

Analysis of Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods

July 16, 2019 / Rosa Chang

55 Page, Symposium

US$2,000 (Single User License)

Abstract

Taipei-based government-backed research institute MIC (Market Intelligence& Consulting Institute) of III (Institute for Information Industry) conducted a questionnaire-based survey on Taiwanese consumers in the fourth quarter of 2018 to ascertain their views on buying fast-moving consumer goods online. Fast-moving consumer goods surveyed include toiletries, household cleaners, and packaged food and beverages. This reports provides an in-depth analysis of consumers’ product, brand, and channel preference rankings for three major fast-moving consumer goods, identify which information and shopping channels consumers enjoy to purchase fast-moving consumer goods online, and examines main reasons behind consumers’ decision to buy fast-moving consumer goods online and what have prevented them from doing so.

Table of Contents
Summary of Key Findings
Toiletries
Household Cleaners
Packaged Food & Beverages

List of Topics
Consumers’ brand and channel preferences when it comes to buying fast-moving consumer goods online that comprise of three major categories: toiletries, household cleaners, and packaged food and beverages.

Top 20 fast-moving consumer good brands of three major categories

Five most frequently purchased toiletry product categories in Taiwan and includes top 10 brands in each product category.

Four most frequently purchased household cleaning product categories in Taiwan and includes top 10 brands in each product category

Four most frequently purchased packed food and beverage product categories in Taiwan and include top 20 brands in each product category.

Reasons consumers like or dislike to buy fast-moving consumer goods online, touching on top 10 shopping motivations

Companies covered
3M, 566, Andante, Ariel, Attach, Baigo, Bailan, Barista Coffee, Biore, books.com.tw, Branded websites, Bull Head Barbecue Sauce, Carefree, Carnation, Carrefour, Chimei food, Citiesocial, Coca-Cola, Colgate, Cosmed, Cpfoods, Dachan, Darlie, Day and Night, Delight, DHC, Diamond Mop, Dove, Dr.White, Dr’s formula, Drano, Enaak, ETMall, Futong, Greenmax, Hai Rei, Head&Shoulder, HeySong, Honestbee, Hyfoods, I mei, i3Fresh, IBL, Jet Best, Johnsons, Joyshower, Kao, Kimlan, Kleenex, Kleen'n Fresh, Knorr, Koloko,Kose, Kotex, Kuai Kuai, Kuang Chuan, La Roche-Posay, Lancome, Laurel, Lay‘s, Lianhwa, Life Market, Lion, Lipton, Listerine, Longfeng, Lux, Magic Amah, Magiclean, Maobao, May-flower, Medimix, Momo Shop, Mr. Brown, Mr. Muscle, Mr.Jackson, Mr.Muscle, Namchow, Nestle, Neutrogena, Nivea, Olay, Oral-B, Orange House, P&G, Pantene, Paos, Parodontax, Paseo, PChome24h, Percil, Pert, Pledge, Pon pon, Pringles, Quaker, Rakuten, Regaine, RT-Mart, Savlon, SC Johnson, Sebamed, Senka, Sensodyne, Shin Kong Mitsukoshi-Beauty Stage, Shiseido, Shopee, SK-II, Snuggle, Soapberry, Sofy, Sogo iStore, Supersupau, Taisugar, Taiyen, Taobao, Tomax, Uncertain, Uni-President, Ve Wong, Vidal Sassoon, Virjoy, Wanjashan, Want-want, Watsons, Wei Chuan, Whiteman, Windex, Yaa Fang, Yahoo Shopping

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