1.Overview of the Global Wrist Wearable Market 
1.1 Smartwatch Has Become the Fastest Growing Wrist Wearable 
1.2 The Takeoff of Smartwatch Has Increased the Market Worth of Wrist Wearables 
1.3 Smartwatch Becomes the Popular Seasonal Gift Choice 
2.Players in the Global Wrist Wearable Market 
2.1 As the New Players are Expanding Overall Market Size, Market Share of the Three Key Players Has Slightly Declined 
2.1.1 The Three Key Players: High Sales Driven by Brand Value and Domestic Demand 
2.1.2 Other Players: Prioritize Niche Market and Avoid Direct Competition with Key Players 
2.2 The Game Changing as Watch and IT Companies Join the Wrist Wearable Market 
2.2.1 Mobile Phone Companies: Wearable-Mobile Phone Bundles to Create Incentives and Synergies 
2.2.2 Startups: Focus on One Product at a Time, and Gradually Expand Product Portfolios or Seek M&As and Investment Offers from Big-name Companies 
2.2.3 Other ICT Companies: Differentiate Themselves with Core Competencies 
2.2.4 Traditional Watch Companies: Venture into the Smartwatch Market to Maintain Brand Loyalty 
2.2.5 Sports Companies: Emphasize Sports Fashion, and Collaborate with Leading ICT Companies for Software and Hardware Integration 
3.Products in the Global Wrist Wearable Market 
3.1 Wrist wearables are focusing more on diversified applications, including fashion, payment, and communications 
3.1.1 Smartwatches Priced at USD 600 or Higher are for Branding Purpose
3.1.2 Fashion Accessory, Mobile Payment, and Emergency Communications are the Main Themes for Wrist Wearables in 2016
4.MIC Perspective 
Appendix 
Glossary of Terms 
List of Companies 
 

Development of the global wrist wearable market and includes smartwatch and smartband market volume and growth rate

Development of major wrist wearable players: Fitbit, Apple, and Xiaomi, and other players and include their development strategies and highlights

Development of other IT companies in the wrist wearable market, including mobile phone companies, startups, other IT companies such as GPS developers, traditional watch makers, sports companies,

Development of major applications and themes of wrist wearables in the area of fashion, mobile payment, and emergency communications, and includes major vendors' product offerings in recent years 

Figure 1: Worldwide Market Volume and Growth Rate of Smartwatch and Smart Wristband, 2014-2016 
Figure 2: Worldwide Market Value and ASP of Smartwatch and Smartband 
Figure 3: Google Search Interest for Smartwatch from 2012 to 2016 
Figure 4: Market Share Changes By Brand in the Global Wrist Wearable Market from 2015 to 2016 
Figure 5: Product Offerings of Major Wrist Wearable Vendors around the World 
Figure 6: Leading Vendors and Their Smartwatch Launched in 2016 and 2017 
Figure 7: Leading Vendors and Their Smartbands Launched in 2016 and 2017