1. Executive Summary 
1.1 Product Sales 
1.2 Brand Position 
1.3 Brand Awareness 
1.4 User Analysis 
2. Research Objective
3. Product Sales Tracking 
4. Brand Position Tracking 
5. Brand Awareness 
5.1 Galanz KFR-26GWdP11E-130(2) Reviews 
5.2 Aux KFR-35GW/BpHRB Reviews 
5.3 Galanz KFR-35GW/dC11E-130(2) Reviews 
5.4 Galanz KFR-35GW/RDVdLD39-150(2) Reviews 
5.5 Kelon KFR-35GW/EFVMS3z Reviews 
6. User analysis 
6.1 Haier 
6.2 Midea 
6.3 Galanz 
6.4 Daikin 
Conclusion 
Brand Competition Analysis 
Consumer Preference Analysis 
Glossary of Terms 
List of Companies 
 

Tmall and JD sales rankings of Chinese, foreign, and Taiwanese air conditioner brands and includes sales volume ranking of those brands' best-selling models

Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mention a particular air conditioner brand over the research period

Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them

User analysis of major air conditioner brands in China, namely Haier, Midea, Galanz and Daikin, and includes those brands' user distribution by gender, by age, and by region
 

Figure 1: Data Sources and Collection Methods 
Figure 2: Brand Ranking by Number of Items Available on Tmall and JD 
Figure 3: Sales Volume Ranking by Air Conditioner Model 
Figure 4: Sales Volume Ranking by Chinese Air Conditioner Model 
Figure 5: Sales Volume Ranking by Foreign Air Conditioner Model 
Figure 6: Online Visibility Ranking by Air Conditioner Brand 
Figure 7: Sentiment Ranking by Air Conditioner Brand 
Figure 8: Factors Affecting Purchase of Top 5 Air Conditioner Models 
Figure 9: Factors Affecting Purchase of Galanz KFR-26GWdP11E-130(2) 
Figure 10: Factors Affecting Purchase of Aux KFR-35GW/BpHRB 
Figure 11: Factors Affecting Purchase of Galanz KFR-35GW/dC11E-130(2)L 
Figure 12: Factors Affecting Purchase of Galanz KFR-35GW/RDVdLD39-150(2) 
Figure 13: Factors Affecting Purchase of Kelon KFR-35GW/EFVMS3z 
Figure 14: Haier Air Conditioner User Distribution by Gender & Age 
Figure 15: Haier Air Conditioner User Distribution by Region 
Figure 16: Midea Air Conditioner User Distribution by Gender & Age 
Figure 17: Midea Air Conditioner User Distribution by Region 
Figure 18: Galanz Air Conditioner User Distribution by Gender & Age 
Figure 19: Galanz Air Conditioner User Distribution by Region 
Figure 20: Daikin Air Conditioner User Distribution by Gender & Age
Figure 21: Daikin Air Conditioner User Distribution by Region 

Table 1: Brand Competition Analysis