Research Reports
Ultimate Vertical Integration: Samsung's Mobile Phone R&D, Production Strategies
April 17, 2006 / Hsiao-Yun Lee / Jeffrey C.F. Tai / Shan-Tung Wu / Weichun Liu / Eddie Tsai / Jam Chen
18 Page, Topical Report
US$1,420 (Single User License)

Abstract

In the past, CDMA technology and a relatively closed Korean market enabled Samsung to accumulate R&D and production capabilities in a stable environment. In 2005, despite the lack of value-line product lines, Samsung still achieved global mobile phone sales of approximately 103 million units, an 18.9% increase in comparison with 2004. Targeting the mid-range and high-end segments, Samsung's strategy of small-volume production of numerous models has created high profit margins, and built up a strong brand. Effective integration of the whole conglomerate's R&D resources has also helped Samsung to strengthen its mobile phone R&D capability. This report will examine the development of Samsung's mobile phone business, focusing on its R&D model.
  •  List of Topics
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  •  List of Tables
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