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Research Reports

The Taiwanese Mobile Phone Market, 1H 2004 and Beyond

September 02, 2004 / Marty Kung

12 Page, Statistics Report

US$750 (Single User License)

Abstract

As handset makers continued to depress prices of color display handsets and joined operators in subsidizing handsets, replacement demand still ran high in the second quarter of 2004. The Taiwanese mobile phone market defied seasonality to register a sales volume of approximately 1.5 million units. Despite a sequential decline of 6%, this performance represented around 10% growth compared with SARS-affected second quarter of 2003. Market share of color display handsets also broke the 80% level in the second quarter of 2004. Despite the peak retail season in the second half of 2004, sales are likely to be somewhat hindered by handset homogeneity and tepid interest in multimedia services.

List of Topics
Forecast of market size up to 4Q 2004, 1H 2003 review of market size, market value and ASP, price structure, display type, added functionality, handset shape, and brand market share

Alcatel, ASUS, Aurora, BenQ, Chunghwa Telecom, DBTEL, Giya, GPlus, Innostream, LG, Mitsubishi, Motorola, NEC, Nixxo, Nokia, OKWAP, Palmax, Panasonic, Philips, PION, Sagem, Samsung, Senao, SEWON, Sharp, Siemens, Sony Ericsson, Synnex, Taiwan Cellular Corporation, Taiwan Tele-Shop, Toplux, Toshiba

List of Figures
Figure 1 Taiwanese Mobile Phone Market Size, 1Q 2002 - 2Q 2004

Figure 2 Taiwanese Mobile Phone Market Value and ASP, 1Q 2002 - 2Q 2004

Figure 3 Taiwanese Mobile Phone Market Sales by Price Point, 1Q 2002 - 2Q 2004

Figure 4 Taiwanese Mobile Phone Market Share by Price Point, 1Q 2002 - 2Q 2004

Figure 5 Taiwanese Mobile Phone Market Share by Display Type, 1Q 2003 - 2Q 2004

Figure 6 The Taiwanese Mobile Phone Market Share by Display Color Count, 1Q 2003 - 2Q 2004

Figure 7 Taiwanese Mobile Phone Market Camera Phone Share, 1Q 2003 - 2Q 2004

Figure 8 Taiwanese Mobile Phone Market Embedded Camera Share by Array Format, 4Q 2003 - 2Q 2004

Figure 9 Taiwanese Mobile Phone Market Sales by Handset Shape, 1Q 2003 - 2Q 2004

Figure 10 Taiwanese Mobile Phone Market Share by Brand Grouping, 2001 - 2Q 2004

Figure 11 Taiwanese Mobile Phone Market Size, 1Q 2002 - 3Q 2004

List of Tables
Table 1 Taiwanese Mobile Phone Market Share by
Brand, 2001 - 2Q04

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