1. Development of Xiaomi 
2. Xiaomi's Strategic Planning 
2.1 Distribution Channels and Logistics Services 
2.2 R&D Resources and Deployment 
2.3 Social Media Marketing Strategies 
2.3.1 Rabid Fanbase 
2.3.2 Marketing Activities 
2.4 Product Development Strategies 
2.4.1 MIUI-based Ecosystem 
2.4.2 Multi-screen Product Strategy for Hardware 
3. Critical Success Factors for Xiaomi Products 
3.1 Xiaomi's Market Share Increases Rapidly Thanks to High Price-performance Ratio Products 
3.2 User Feedback Key to Xiaomi's High Efficiency in R&D 
3.3 Direct B2C Sales Model Increases Product Market Exposure
4. Opportunities and Challenges of Xiaomi's Decision to Enter the TV Industry 
4.1 Xiaomi's Plan to Duplicating Smartphone Success on Smart TV May Not Work 
4.2 Content Plays Key Factor to the Rise of MiTV 
5. Conclusion 
5.1 Xiaomi Aims to Capture Lucrative Opportunities in the TV Application Market 
5.2 Xiaomi's Direct B2C Sales Strategy for Improved Efficiency 
Appendix 
 

Figure 1 Xiaomi's Product Specs and Pricing Strategies 
Figure 2 Xiaomi's Fan-based R&D Strategies 
Figure 3 Comparison of Conventional and Xiaomi's Sales Models 
Figure 4 Critical Success Factors for Xiaomi Smartphone and Smart TV