Apple's New Display Panel Strategy for iPhone 5, iPod Nano, iPod Touch
September 24, 2012 / Pei-Fen Hsieh
5 Page, Radar
US$500 (Single User License)


Since 2007, with the introduction of multi-touch and Retina display, Apple has successfully created differentiated value for its iPhones and managed to change the ecosystem of the global TFT-LCD industry by standing at the forefront of Smartphone display panel developments. On 12 September 2012, Apple launched its iPhone 5 and new iPod lineup. As usual, this time the display panel specs remained the major selling point. This report examines several key specs of the display panels used by Apple's new iPhone, iPod touch and iPod nano and analyzes the company's competition strategy.
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