1. Japanese Large Area Panel Makers' Perspective on the Economic Slowdown

2. Japanese Large Area Panel Makers' Business Development Strategies

2.1 Sharp

2.1.1 Find Outlets for Capacity; Increase LCD Panel Sales

2.1.2 Strengthening Flat Technology R&D

2.1.3 Adopting Solar Power Batteries; Strengthening Low-power Technology R&D

2.2 Panasonic       

2.2.1 Improve Quality, Lower Costs, Increase FPD Market Share

2.2.2 Forging Ahead with LCD and PDP; Safeguarding Future Capacity

2.3 IPS Alpha

2.3.1 Continuing to Focus on TV Applications; Increasing Capacity

2.3.2 Focus on Mainstream 30.x"; Complemented by 40.x" Products

2.3.3 Strengthening Wide-viewing Angle Technology R&D

2.4 Sony

2.4.1 Establishing Large-size OLED Panel Mass Production Technology

2.4.2 Focus on TV Applications; Also Developing Other Applications

2.5 Shinoda Plasma

2.5.1 Promote PTA Display Technology Advantages

2.5.2 Maintain Current Capacity, Control Technology Patents, Continue Technology R&D

3. Conclusion

3.1 Manufacturers with Mature Mass Production Technologies Focus on Expanding Capacity and Increasing Market Share    

3.2 For New Technologies, Focus on Patents and Development of Mass Production Technologies

Appendix

Japanese large area panel makers' perspectives on the economic slowdown in the second half of 2008

The business development strategies of Sharp, Panasonic, IPS Alpha, Sony, and Shinoda Plasma, including production capacity plans, technology R&D, target application markets, strategic cooperation with other companies, as well as strategic plans for the long-term future.

Companies and organizations analyzed or mentioned in the report include: BOE, Hitachi, Idemitsu, IPS Alpha, LG, Panasonic, Pioneer, Samsung, Sharp, Shinoda Plasma, Sony, Toshiba