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Strategies Adopted by the Four Leading LCD TV Makers in China: Hisense, Skyworth, TCL, Xoceco
November 16, 2006 / China Research Team
19 Page, Topical Report
US$1,680 (Single User License)

Abstract

As global investment in the next-generation of LCD panels continues, LCD TVs are becoming larger and their cost per unit is decreasing. These factors will make LCD TVs one of the main digital television products of the future. Although Chinese TV manufacturers lead the CRT TV market, CRT TV price wars and increases in demand for LCD TVs have forced China's TV manufacturers to enter into the LCD TV market. Hisense, Skyworth, TCL and Xoceco are China's leading LCD TV makers. Domestic demand within China for their products is already higher than the demand for the products of major international vendors such as Sharp and Philips. This report will analyze the LCD TV strategies of Hisense, Skyworth, TCL, and Xoceco.
  •  List of Topics
  •  List of Figures
  •  List of Tables

Panel, IC to Be Key Areas for Chinese LCD TV Makers' Development

Panels and controller IC are the most important components of LCD TVs, however these are all provided by manufacturers outside China. China greatly lacks qualified manufacturers in these areas. Although color television manufacturers such as Skyworth and TCL have started to get involved in the panel industry, their capabilities are still limited. Thus, Chinese LCD TV makers are moving towards the upstream industry whilst also putting more effort into improving the visual and audio quality of their products. Hisense, Skyworth, Xoceco and TCL are all strengthening their technological development in these areas.

Multimedia Functions Will Become Future Development Trend of LCD TV Products

Following the gradual development of digital television in China in recent years, especially with its inclusion as part of the eleventh Five Year Plan, LCD TVs are no longer only for watching television programs, but are starting to be used for multimedia entertainment. Therefore, LCD TVs with recordable hard drives and built-in set-top boxes, and wireless internet televisions are becoming increasingly popular. Given such developments, Hisense, Skyworth, Xoceco and TCL all view multimedia functions as a future development trend for their LCD TV products.


Appendix

Glossary of Terms

LCD

 

Liquid Crystal Display

CRT

 

Cathode Ray Tube

PDP

 

Plasma Display Panel

MCU

 

Micro Controller Unit

DSP

 

Digital Signal Processor

IC

 

Integrated Circuit

USB

 

Universal Serial Bus

PTP

 

Picture Transfer Protocol

SD

 

Secure Digital

SM

 

Smart Media

CF

 

Compact Flash

 


List of Companies

AUO

 

友達光電

BOE

 

京東方

Changhong

 

長虹

CMO

 

奇美電子

CPT

 

中華映管

Genesis

 

 

Gome

 

國美

Hisense

 

海信

Hitachi

 

 

Julong

 

 

Konka

 

康佳

LG.Philips

 

 

MediaTek

 

聯發科

Pixelworks

 

 

Samsung

 

 

Schneider

 

 

Sharp

 

 

Skyworth

 

創維

Suning

 

蘇寧

SVA-NEC

 

上廣電NEC

Taobao

 

 

TCL

 

 

Thomson

 

 

Trident

 

 

TTE

 

 

Wal-Mart

 

 

Xoceco

 

廈華

Yongle

 

永樂

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