1. Executive summary 
1.1 Product Sales 
1.2 Brand Position 
1.3 Brand Awareness 
1.4 User Analysis 
2. Research Objective 
3. Product Sales Tracking 
4. Brand Position Tracking 
5. Brand Awareness 
5.1 KKTV K43 Reviews 
5.2 Xiaomi MiTV2 L40M2-AA Reviews 
5.3 LeTV S40 Air L Reviews 
5.4 Xiaomi MiTV2 4K 49-inch Reviews 
5.5 LeTV S40 Air 4 Reviews 
6. User Analysis 
6.1 Xiaomi 
6.2 LeTV 
6.3 KKTV 
6.4 Skyworth 
6.5 LG 
Conclusion 
Brand Competition Analysis 
Consumer Preference Analysis 
Appendix 
Glossary of Terms 
List of Companies 

Overview of the sales of major LCD TV models on two Chinese major online stores Tmall and JD and includes sales volume ranking of Chinese, foreign, and Taiwanese models
Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mention a particular brand on Tmall and JD

Analysis of brand awareness, including major factors affecting purchase of top 5 bestsellers and user reviews from people who have bought and used them

User analysis of major notebook PC brands in China, including Xiaomi, LeTV, KKTV, Skyworth and LG, highlighting user distribution by gender, by age, and by region
 

Figure 1: Data Sources and Collection Methods 
Figure 2: Brand Ranking by Number of Items Available on Tmall and JD 
Figure 3: Sales Volume Ranking by LCD TV Model 
Figure 4: Sales Volume Ranking by Chinese LCD TV Model 
Figure 5: Sales Volume Ranking by Foreign LCD TV Model 
Figure 6: Online Visibility Ranking by LCD TV Brand 
Figure 7: Sentiment Ranking by LCD TV Brand 
Figure 8: Factors Affecting Purchase of Top 5 LCD TV Models 
Figure 9: Factors Affecting Purchase of KKTV K43 
Figure 10: Factors Affecting Purchase of Xiaomi MiTV2 L40M2-AA 
Figure 11: Factors Affecting Purchase of the LeTV S40 Air L 
Figure 12: Factors Affecting Purchase of the Xiaomi MiTV2 4K 49-inch 
Figure 13: Factors Affecting Purchase of LeTV S40 Air 4 
Figure 14: Xiaomi LCD TV User Distribution by Gender & Age 
Figure 15: Xiaomi LCD TV User Distribution by Region 
Figure 16: LeTV LCD TV User Distribution by Gender & Age 
Figure 17: LeTV LCD TV User Distribution by Region 
Figure 18: KKTV LCD TV User Distribution by Gender & Age 
Figure 19: KKTV LCD TV User Distribution by Region 
Figure 20: Skyworth LCD TV User Distribution by Gender & Age 
Figure 21: Skyworth LCD TV User Distribution by Region 
Figure 20: LG LCD TV User Distribution by Gender & Age 
Figure 21: LG LCD TV User Distribution by Region 

Table 1: Brand Competition Analysis