1.Overview of the Embedded Touch Screen Industry 
1.1 Huge Potential to Streamline Supply Chain Operation and Reduce Costs 
1.2 In-Cell Technology Focuses on High-end Smartphone Market 
1.3 LCD On-Cell Technology Adopted by Value Line & Mid-range Smartphones 
2.Key Issues of the Embedded Touch Screen Control IC Industry 
2.1 Industry Aspect: Higher Technology Threshold 
2.1.1 Embedded Touch Screen Control ICs Need Better Noise-filter Ability 
2.1.2 In-Cell Technology Requires Cooperation between Touch Control IC and Display Driver IC 
2.2 Partner/Customer Aspect: Mixed Changes 
2.2.1 LCD On-Cell to Allow Greater Freedom in Selecting Touch Control ICs and Driver ICs 
2.2.2 In-Cell: Panel Makers to Become Major Customers 
3.Conclusion 
Appendix 
Glossary of Terms 
List of Companies

Overview of the embedded touch screen industry, including in-cell and on-cell technologies and their applications in different smartphone market segments

Key issues of the embedded touch screen control IC industry, touching on the importance of noise-filter function of touch control ICs and the time-division feature of touch control IC and display driver IC in an in-cell touch panel; also covered is the development trend of on-cell technology, which is expected to become an opener system that allows clients to choose the touch control IC and driver IC separately as they want

Companies and organizations analyzed or mentioned in the report include:
Apple, AU Optronics, Broadcom, Coolpad, CPT, FocalTech, Google, Hannstar, Hitachi, HTC, Innolux, Japan Display, LG Display, Motorola, Samsung Display, Sharp, Sony, Synaptics, TI, Tianma Micro-electronics Co., Toshiba, ZTE

Figure 1  Difficulty Level of Touch Control IC Technologies 
Figure 2  Time Division of Touch Control IC and Display Driver IC 
Figure 3  Relationship between Touch Control IC Vendors, Partners, Customers
 

Table 1  Major Touch Control Technologies Used in Smartphones 
Table 2  In-Cell Touch Panel Structures & Specifications 
Table 3  Development of Taiwanese Vendors' LCD On-Cell Touch Panel (under 7")