Motives that drive Chinese consumers to buy a new mobile phone, with further examination by age; Chinese consumers' purchasing budget and their perception of price range for high-, mid-range-, and low-status mobile phones. 

Purchase Motive

Purchasing Budget

Price Range for High-status Mobile Phones

Price Range for Low-status Mobile Phones

Appendix

Table 1  Motives for Buying Mobile Phones in China by Age, August 2006

Table 2  Mobile Phone Purchasing Budget in China by Age, August 2006

Table 3  Price Awareness for High-status Mobile Phones in China by Purchase Budget, August 2006

Table 4  Price Awareness for Low-status Mobile Phones in China by Education Level, August 2006