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Chinese Consumers' Purchase Intention for Chinese Mobile Phones, 2007
June 13, 2007 / Abel Wang
7 Page, Topical Report
US$600 (Single User License)

Abstract

"Reasonable price" was rated the most important purchasing factor by respondents planning to buy an Amoi mobile phone, accounting for 54%, followed by "domestic brand", at 50%. 64% of respondents planning to buy a Lenovo mobile phone would do so due to "high brand-name recognition".
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