Key factors that would encourage Chinese consumers to buy a BenQ-Siemens or a Dopod mobile phone; further breakdown by respondents' monthly disposable income and educational level.

BenQ-Siemens, Dopod

Purchase Intention for BenQ-Siemens Mobile Phones

Purchase Intention for Dopod Mobile Phones

Appendix

Table 1  Intention to Buy Mobile Phone Brands in China by Education Level - Panasonic, August 2006

Table 2  Intention to Buy Mobile Phone Brands in China by Monthly Disposable Income - Dopod, August 2006