Chinese consumers' purchase intention for Japanese and Korean mobile phone brands, such as LG, NEC, Panasonic, Samsung, Sharp, and Sony Ericsson; factors discussed include high status brand, high brand-name recognition, international brand, user experience, attractive design, advanced functions, mobile phone brands, brand reputation, friends' suggestions, reasonable price, and good quality.

LG, NEC, Panasonic, Samsung, Sharp, Sony Ericsson

Purchase Intention for LG Mobile Phones

Purchase Intention for NEC Mobile Phones

Purchase Intention for Panasonic Mobile Phones

Purchase Intention for Samsung Mobile Phones

Purchase Intention for Sharp Mobile Phones

Purchase Intention for Sony Ericsson Mobile Phones

Appendix

Table 1  Intention to Buy Mobile Phone Brands in China by Monthly Disposable Income - LG, August 2006

Table 2  Intention to Buy Mobile Phone Brands in China by Mobile Phone Operator - NEC, August 2006

Table 3  Intention to Buy Mobile Phone Brands in China by Education Level  - Panasonic, August 2006

Table 4  Intention to Buy Mobile Phone Brands in China by Monthly Disposable Income - Samsung, August 2006

Table 5  Intention to Buy Mobile Phone Brands in China by Sex - Sharp, August 2006

Table 6  Intention to Buy Mobile Phone Brands in China by Call Volume - Sony Ericsson, August 2006