On average, slide type phones are the most important mobile phone design for respondents, scoring 6.58 point on a nine-point scale; the score is the highest among respondents who are students, at 6.65. 85% of female respondents considered camera as a fundamental function in a mobile phone, while 82% of the male respondents thought expanding storage by memory card the foremost function. Free access to map information through a mobile phone was considered the most important application by respondents, reaching 7.46 on a nine-point scale; using mobile phones as a lighting device is the most popular application for respondents aged between 16 and 25.