The fast-changing, emerging Chinese Digital TV Market The emphasis on digitalization that has accompanied the preparations for the Beijing Olympics has created a "digital fever" that, starting in Beijing, has stimulated a wave of demand for digital entertainment products throughout China. The Chinese government has declared that, in 2008, digital broadcast signals carrying the Olympics programming will be made available to TV stations worldwide.  Other related official policies have prescribed a timeline of digital broadcasting throughout China by 2010, and termination of analog broadcast by 2015.In the next decade, it is estimated that fully 10% of analog TV sets will be replaced by digital sets each year, out of some 340 million analog sets currently found in Chinese households.  This is equivalent to a consumption spending of over 100 billion RMB (using a basis of 5,000 RMB per set).  Clearly, this represents an enormous market worth hundreds of billions of dollars, which is bound to create new business opportunities for the digital TV industry. In the face of this "TV replacement" wave that will soon sweep across China, MIC has been focusing on the demand for large digital TV sets in large metropolitan areas such as Beijing, Shanghai, and Guangzhou, so as to identify consumer behavior patterns with respect to digital entertainment.  The "2005 China Digital Life Report - LCD & PDP TV" gives you full insight into the potential demand for digital audio and video products among individuals and households, helping you to exploit the business opportunities that offer the greatest potential for your business. Rich, multi-faceted research content This survey reveals the psychological factors that affect Chinese consumers' selection of digital home audio/video products; it provides an in-depth look at their needs, and their attitudes towards digital products, services, and brands. It analyzes the characteristics and potential of the digital home audio/video product market in China's major metropolitan areas.  The report covers: - Consumer demand for flat TV sets - The decision-making process when purchasing a flat TV - Consumer views on price and brands - Awareness of and attitudes towards flat TV sets - Analysis of sales channels - Consumer lifestyle analysis - Analysis on the market characteristics and market potential of digital home products What makes the 2005 China Digital Life Report - LCD & PDP TVso special? Careful selection of target consumer groups in Chinese cities To ensure that the report is as accurate as possible, the target consumer groups that the report focuses on must be highly interested in purchasing flat TV sets, have the financial wherewithal to purchase them, and be actively seeking out market information relevant to flat TV sets.  These groups are carefully selected (on the basis of in-depth knowledge of the market) to ensure direct access to the most effective consumer sample. Establishing a comprehensive framework for market segmentation The report focuses on Beijing, Shanghai, and Guangzhou - China's three main metropolitan regions - examining factors that include consumer age, monthly income, flat TV product characteristics and flat TV brands and distribution channels.  By approaching the research topic from 4 different perspectives, it helps users of the report to understand the important trends in the flat TV market and to identify key market segments. Detailed analysis of consumer behavior The report includes over 1,000 figures and charts, presenting a detailed picture of consumer preferences with respect to products, brands and sales channels, and provides an in-depth picture of the buying habits of the key consumer groups that are or will be purchasing flat TV sets in China. Accurate, reliable investigative research To maintain a high degree of accuracy in its investigative research, MIC has teamed up with Synovate, a polling agency ranked among the world's top 10, to provide accurate, reliable numerical data that further enhances the value of our research.  By providing you with detailed, precise analytical data and services, MIC can help to put you on the road to success in the market. MIC uses innovative research methods to help you achieve the best possible positioning for your enterprise in today's constantly changing business environment.