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Impact of the Emergence of Large Data Centers on the Global Server Industry

May 24, 2013 / Lucas Lee

11 Page, Topical Report

US$1,200 (Single User License)

Abstract

Despite continuous server shipment growth in 2012, market share of the top three branded vendors, HP, Dell and IBM, has declined slowly. Amid rising investment in large data centers, the server industry once dominated by the three leading brands are to see increasing challenges from new entrants. In the wake of rapid subscriber growth and surging service demand, Google and Facebook have aggressively set up new data centers. Under the considerations of cost and future maintenance, both companies have developed their own server design and optimized their server room structure. These efforts have not only shaken branded vendors' industrial status, but also created new white-box service model. This report profiles the rise of large data centers and examines its impact on the global server industry, especially branded vendors.

Table of Contents
1. Development of the Worldwide Server Market
1.1 Development of Regional Server Markets
1.2 Development of Leading Server Branded Vendors
2. Development of Data Centers
2.1 Heading Towards Lower Costs and Larger Size
2.2 Leading Vendors' Self-developed Servers
2.1.1 Google Devoted to Hardware Development
2.1.2 Facebook's OCP Project
3. Future Development of Server Industry
3.1 Changing Dominance in the Industry Chain
3.2 Branded Vendors Seek Hardware Development Breakthroughs through Software Integration
4. Conclusions
4.1 Server Industry Chain Seeing Changes in Dominance
4.2 White-box Servers Drive Server Industry Growth Upward
4.3 Risks Associated with White-box Business Model
Appendix

List of Topics
Current development of the global server market and leading server branded vendors, with server shipment share breakdowns by shipment destination
Current development of data centers, including major development trends and self-developed server systems of Google and Facebook, as well as the impact of data centers on the global server market
Challenges for the development of global sever market, including the rise of white-box business model and its influence on the server market, industry, and its competition with branded products etc.
Companies and organizations analyzed or mentioned in the report include:
3PAR, AMD, Baidu, Canonial, Dell, Facebook, Goldman Sachs, Google, HP, IBM, Intel, Mozilla, NTT Data, Oracle, QQ, Quanta, Rackspace, Rad Hat, Salesforce.com, Supermicro, Twitter, VMware, Weibo, Wistron

List of Figures
Figure 1 Worldwide Server Shipment Volume and Value, 2012 - 2017
Figure 2 Worldwide Server Shipment Share by Shipment Destination, 2012
Figure 3 Server Data Centers' Capital Expenditure Share by Application, 2012 - 2016

List of Tables
Table 1 Facebook OCP Project Content and Description

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