1. Executive summary 
1.1 Product Sales 
1.2 Brand Position 
1.3 Brand Awareness 
1.4 User Analysis 
2. Research Objective 
3. Product Sales Tracking 
4. Brand Position Tracking 
5. Brand Awareness 
5.1 Xiaomi Wi-Fi 64GB Reviews 
5.2 Cube iwork8 Wi-Fi 32GB Reviews 
5.3 Onda V891 Wi-Fi 32GB Reviews 
5.4 Xiaomi Wi-Fi 16GB Reviews 
5.5 Teclast X80HD Wi-Fi 32GB Reviews 
6. User Analysis 
6.1 Haier 
6.2 Midea 
6.2 Samsung 
Conclusion 
Brand Competition Analysis 
Consumer Preference Analysis 
Appendix 
Glossary of Terms 
List of Companies 

Tmall and JD sales rankings of Chinese, foreign, and Taiwanese tablet brands and includes sales volume ranking of those brands' bestsellers

Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mentioned a particular tablet brand over the research period

Analysis of brand awareness, including major factors that affect purchase of top 5 bestsellers and user reviews from people who have bought and used them

User analysis of major tablet brands in China, namely Haier, Midea, and Samsung, and includes those brands' user distribution by gender, by age, and by region
 

Figure 1: Data Sources and Collection Methods 
Figure 2: Brand Ranking by Number of Items Available on Tmall and JD 
Figure 3: Sales Volume Ranking by Tablet Model 
Figure 4: Sales Volume Ranking by Chinese Tablet Model 
Figure 5: Sales Volume Ranking by Foreign Tablet Model 
Figure 6: Sales Volume Ranking by Taiwanese Tablet Model 
Figure 7: Online Visibility Ranking by Tablet Brand 
Figure 8: Sentiment Ranking by Tablet Brand 
Figure 9: Factors Affecting Purchase of Top 5 Tablet Models 
Figure 10: Factors Affecting Purchase of Xiaomi Wi-Fi 64GB 
Figure 11: Factors Affecting Purchase of Cube iwork8 Wi-Fi 32GB 
Figure 12: Factors Affecting Purchase of Onda V891 Wi-Fi 32GB 
Figure 13: Factors Affecting Purchase of Xiaomi Wi-Fi 16GB 
Figure 14: Factors Affecting Purchase of Teclast X80HD Wi-Fi 32GB 
Figure 15: Xiaomi Tablet User Distribution by Gender & Age 
Figure 16: Xiaomi Tablet User Distribution by Region 
Figure 17: Apple Tablet User Distribution by Gender & Age 
Figure 18: Apple Tablet User Distribution by Region 
Figure 19: Samsung Tablet User Distribution by Gender & Age 
Figure 20: Samsung Tablet User Distribution by Region 

Table 1: Brand Competition Analysis