1. Executive summary 
1.1 Product Sales 
1.2 Brand Position 
1.3 Brand Awareness 
1.4 User Analysis 
2. Research Objective 
3. Product Sales Tracking 
4. Brand Position Tracking 
5. Brand Awareness 
5.1 Maibenben Xiaomai 2S Reviews 
5.2 Dell Inspiron 15 (3543) Reviews 
5.3 ASUS X550 Reviews 
5.4 Hasee Elegant XS-5Y10S1 
5.5 Lenovo G40 Reviews 
6. User Analysis 
6.1 Apple 
6.2 ThinkPad 
6.3 Dell 
6.4 Lenovo 
Conclusion 
Brand Competition Analysis 
Consumer Preference Analysis 
Appendix 
Glossary of Terms 
List of Companies 

Overview of the sales of major notebook PC models on two Chinese major online stores Tmall and JD and ranks top-10 Chinese, foreign, and Taiwanese notebook PC models by sales volume

Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mentioned a particular brand on Tmall and JD

Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them

User analysis of major notebook PC brands in China, including Apple, ThinkPad, Dell, and Lenovo, highlighting user distribution by gender, by age, and by region
 

Figure 1: Data Sources and Collection Methods 
Figure 2: Brand Ranking by Number of Items Available on Tmall and JD 
Figure 3: Sales Volume Ranking by Notebook PC Model 
Figure 4: Sales Volume Ranking by Chinese Notebook PC Model 
Figure 5: Sales Volume Ranking by Foreign Notebook PC Model 
Figure 6: Sales Volume Ranking by Taiwanese Notebook PC Model 
Figure 6: Online Visibility Ranking by Notebook PC Brand 
Figure 7: Sentiment Ranking by Notebook PC Brand 
Figure 8: Factors Affecting Purchase of Top 5 Notebook PC Models 
Figure 9: Factors Affecting Purchase of Maibenben XiaomaiS 
Figure 10: Factors Affecting Purchase of Dell Inspiron 15 (3543) 
Figure 11: Factors Affecting Purchase of the ASUS X550 
Figure 12: Factors Affecting Purchase of the Hasee Elegant XS-5Y10S1 
Figure 13: Factors Affecting Purchase of Lenovo G40 
Figure 14: Apple Notebook PC User Distribution by Gender & Age 
Figure 15: Apple Notebook PC User Distribution by Region 
Figure 16: ThinkPad Notebook PC User Distribution by Gender & Age
Figure 17: ThinkPad Notebook PC User Distribution by Region 
Figure 18: Dell Notebook PC User Distribution by Gender & Age 
Figure 19: Dell Notebook PC User Distribution by Region 20
Figure 20: Lenovo Notebook PC User Distribution by Gender & Age 
Figure 21: Lenovo Notebook PC User Distribution by Region 

Table 1: Brand Competition Analysis