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Facebook's Acquisition of WhatsApp and Its Impact Assessment: an Asian Perspective

March 03, 2014 / Edward Lin

8 Page, Radar

US$500 (Single User License)

Abstract

On February 19, 2014, the world's largest social networking giant Facebook announced that it would buy a messaging app start-up WhatsApp for a whopping US$16 billion with an additional US$3 billion in restricted stock units vesting over the next four years. This report profiles the elements of motivation and strategic meanings behind the acquisition and examines its impact on the mobile applications industry from an Asian perspective.

Table of Contents
1. Elements of Motivation
1.1 Instant Messaging Key for Capturing Mindshare and Eyeball Time of the Consumer
1.2 WhatsApp Takes the Lead in the Global Instant Messaging Market
1.3 The Fastest Way to Capture an Early Lead in Emerging Markets
2. Strategic Implications
2.1 Mobile-based Innovation for Mobile Apps and Service Platforms
2.2 The Consumer is King: User-based Revenue Model Adopted
2.3 Impact on the Mobile Application Industry
Appendix

List of Topics
Background of Facebook's acquisition of WhatsApp, touching on elements of motivation and strategic implications

Comparison of WhatsApp with other instant messaging service providers

Facebook's opportunities and challenges after taking over WhatsApp and the impact on the mobile application industry

Companies and organizations analyzed or mentioned in the report include: Facebook, Gogolook, Google, HTC, Instagram, Naver, Skype, WeChat, WhatsApp, Xiaomi

List of Figures
Figure 1 Facebook's Monthly Active Users by Service Location, 1Q 2012 - 4Q 2013

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