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The Impact of iPad on the Taiwanese IC Design House Industry

June 30, 2011 / Cindy Gu / Yaru Shih

10 Page, Radar

US$1,280 (Single User License)

Abstract

In April 2010 Apple released the iPad, which swept the market of its feet by achieving a sale record of 15.0 million units within the first three quarters after launch. With a flux of companies rushing into the development of tablet devices, the tablet market is expected to enter the growth phase faster than expected. In 2015, the tablet market volume is estimated to reach 98.81 million units, thereby driving the market growth of corresponding ICs. Nevertheless, the growing popularity of tablet devices has begun having its negative effect on some mobile PC markets. As the Taiwanese IC design house industry's share of the total market topped around 20%, next only to the United States, it would merit a closer look at several determinant factors affecting and/or due to affect the Taiwanese industry in 2011 and beyond.

Table of Contents
1.iPad Unveils New Era of Multimedia Tablet Devices, Affectingthe PC Market

1.1 iPad Accelerating the Global Tablet Market Growth

1.2 Netbook PC Market Share Expected to be Severely Eroded by Tablet Devices

2. Tablet Device IC Specs Similar to Smartphones in lieu of Notebook/Notebook PCs

2.1 Tablet Devices Expected to Spur Demand for GPS and NAND Flash ICs; Reduce Ethernet IC and Standard DRAM Market Share

2.2 Growing Popularity of Tablet Devices Increases Use of Touch Screen Controller IC and Sensor IC, Affects Use of Keyboard and Mouse

2.3 Demand for TFT-LCD Driver IC, Power Management IC, Wi-Fi IC on the Rise

2.4 High Overlaps between Tablet IC and Smartphone IC Suppliers

3. The Impact on the Taiwanese IC Design House Industry

3.1 Netbook PC IC Share of Total Taiwanese IC Market Remains Relatively Small

3.2 LCD Driver Suppliers Stand Higher Chance to Reap the Fruits of Tablets

3.3 Communications IC and Power IC Suppliers Stand Less Chance to Secure Brand Orders

3.4 Touch Screen Controller IC Suppliers Have Higher Chance, Worries over Limited Mass Production Experience

4. Conclusion

4.1 TheEffect of Tablet Craze on the Taiwanese IC Design House Industry Less Significant

4.2 Tablet Application IC Competition Intensifying

List of Topics

Worldwide tablet market volume forecast until 2015

Worldwide tablet device and netbook PC market volume forecasts until 2015, demonstrating changes in netbook market volume estimates after the release of Apple iPad in April 2010

Benchmarking applications ICs used for notebook PC/netbook PC and tablet devices, including main chip, communications IC, memory, human-machine interface IC, LCD driver IC, power management IC, and camera module IC

Profiling leading tablet application IC suppliers' specialty in the areas of main chip, communications IC, human-machine interface IC, LCD driver IC, power management IC, and camera module IC

Companies and organizations analyzed or mentioned in the report include:

AKM, Aptina, Apple, Atmel, Bosch, Broadcom, Cypress, Dialog, Elpida, Hynix, Infineon, Intel, InvenSense, Kionix, Maxim, Novatek, Nvidia, OmiVision, Rohm, ,Samsung, Silicon Works, ST-Ericsson, STMicro, Qualcomm, TI, Toshiba

List of Figures
Figure 1 Worldwide Tablet Market Volume, 2010 - 2015

Figure 2 Worldwide Tablet Device and Netbook PC Market Volume, 2010 - 2015

List of Tables
Table 1 Benchmarking Application ICs Used for Notebook PCs/Netbook PCs and Tablet Devices

Table 2 Leading Tablet Application IC Suppliers

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