1. Worldwide Wearable Device Market Dynamics
1.1 Global Wearable Device Market Enters the Growth Stage
1.2 Smartwatches and Wristbands are Dominant Categories
1.3 Smartwatches Jack up Wrist-worn Wearables ASP

2. Development of Major Smartwatch, Wristband Vendors
2.1 Contention of Smartwatch and Wristband Vendors
2.1.1 Smartphone Vendors: Wearables as Supplementary Devices to Complement Phones
2.1.2 Startups: Single Product Category with Growing Product Portfolio
2.1.3 Other ICT Companies: Product Differentiation on Own Advantages
2.1.4 Traditional Watch Makers: Joining the Smartwatch Game to Retain Existing Customers
2.1.5 Sports Brands: Smart Wristbands are Key to Sports Fashion
2.2 Oligopolistic Competition in Smartwatch and Wristband Markets
2.2.1 Smartwatch: Overall Sales of Smart Wearables Fueled by Apple Watch
2.2.2 Wristband: Fitbit Boasts a Complete Product Portfolio; Xiaomi Relies on Low Cost Strategy and the Chinese Market

3. Product Development Trends of Smartwatches, Wristbands
3.1 Aside from Specs and Price, Smartwatches Also Compete in Design and Materials
3.2 Wristbands Focus on Fitness, Health Management, and Sensor Functionality

4. Conclusion
4.1 Wearable Device Market Begins to Grow, with Smartwatch and Wristband the Dominant Categories
4.2 Oligopolistic Competition in Smartwatch and Wristband Markets; Vendors Adopt a Premium-product Strategy
4.3 Combining Wrist-worn Wearables and Healthcare Big Data to Open up Opportunities for New Smart Healthcare Solutions
Appendix
Glossary of Terms
List of Companies
 

Projected development of the worldwide wearable markets, particularly the categories o smartwatch and smart wristband

Overview of major players in the smartwatch and wristband markets, touching on smartphone companies, startups, GPS device vendors, traditional watch makers, and sports brands

Major product development trends of smartwatch and wristband, from the observation of major vendors' products and their price ranges in 1H 2016
 

Figure 1: Worldwide Smart Wearable Market Volume, 2014－2020
Figure 2: Worldwide Smart Wearable Shipment Share by Category, 2014－2020
Figure 3: Worldwide Shipment Volume & ASP of Smartwatches and Wristbands
Figure 4: Deployment of Major Wrist-worn Wearables Vendors in 2016
Figure 5: Worldwide Smartwatch Market Share by Vendor, 2014－2015
Figure 6: Worldwide Smart Wristband Market Share by Vendor, 2014－2015
Figure 7: Major Smartwatch Vendors' Products and Price Ranges, 1H 2016
Figure 8: Major Smart Wristband Vendors' Products and Price Ranges, 1H 2016