1. Overview of the China Smartphone Market and The Rise of Oppo 
1.1 Rapid Rise of Chinese Smartphone Brands in the Worldwide Market 
1.2 Chinese Smartphone Market is Getting Close to Saturation Point 
1.3 Oppo Comes to the Fore in the Chinese Smartphone Market 
2.Oppo Smartphone Product Strategy 
2.1 Oppo's Smartphones are Designed with Female Consumers in Mind 
2.2 Oppo's Prices Are Not the Most Attractive among Smartphones With Similar Specifications 
2.3 Oppo Uses Mid-To-High End Pricing Strategy and Product Differentiation To Attract Female Consumers 
2.4 Super Slim Chassis, Rotating Cameras and Flash Charging Technology Bring Significant Improvements 
2.5 Oppo Focuses On Product Safety and Ease-Of-Use to Enhance User Experience 
3. Oppo Smartphone Market Strategy 
3.1 Celebrity Marketing: Using Famous Figures to Endorse Products 
3.2 Sponsor Marketing: Sponsoring Trendy Fashion TV Shows and Urban Comedy Films 
3.3 Retail Marketing: Setting Up Physical and Concept Stores 
4. Conclusion 
4.1 Oppo Has Come to the Fore by Targeting Female Consumers And Establishing Physical Stores 
4.2 Foreign Companies Should Consider Aligning Their Business Strategy for Specific Markets 
List of Companies 
 

Latest development of the Chinese smartphones and includes Chinese brands' shipment volume and share in the global smartphone market in the past few years

Accumulated 3G/4G subscribers in China on the quarterly basis from 2013 to 2015

Analysis of Oppo's product strategies, touching on its major customer base, pricing strategies, product specs and features

In-depth analysis of Oppo's three market strategies: celebrity marketing, sponsor marketing, and retail marketing
 

Figure 1: Worldwide Smartphone Market Share by Vendors, 2012 – 2015 
Figure 2: China Smartphone Shipment Volume, 2013 – 2015 
Figure 3: Accumulated 3G/4G Subscribers in China, Q1 2013 – Q3 2015 
Figure 4: Oppo Sales Volume in China, 2013 – 2015 
Figure 5: Product Positioning of Smartphones with Snapdragon S615 in the First Half of 2015 
Figure 6: Product Positioning of Oppo Flagship Smartphones, 2012 – 2016 
Figure 7: Evolution of Oppo Smartphones Based on Thickness 
Figure 8: Evolution of Oppo Smartphones Based on Camera Resolution 

Table 1: Chinese Top-5 Smartphone Sales Volume Ranking by Branded Vendor, 2013-2015