Communications
Taiwanese Mobile Payments: Consumer Preference and Behavior Analysis
March 18, 2016 / Nephy Hu
24 Page, Topical Report
US$2,000 (Single User License)

Abstract

Driven by passion and efforts made by many global companies to use mobile payments, there are an increasing number of Taiwanese companies rushing into the arena and launching corresponding services. This report provides an overview of statistical outcomes of a survey conducted by MIC (Market Intelligence & Consulting Institute) to find out preferences and attitudes of Taiwanese mobile payment users and non-users towards mobile payments; examines the satisfaction levels of mobile payment users in an attempt to provide a demand-side analysis of mobile payments in Taiwan.
  •  Table of Contents
  •  List of Figures
  •  List of Tables
  •  Companies covered
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