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Competition Analysis of the Worldwide Smartphone Industry and Analysis of Major Vendors' Strategies

January 14, 2016 / Aaron Lin

27 Page, Symposium

US$1,500 (Single User License)

Abstract

The global smartphone market has slowed down in 2015. Facing greater challenges, smartphone vendors are focusing more on emerging markets like India and Africa. This report profiles the competition landscape of the worldwide smartphone industry in 2015 and provides an analysis of two major Chinese vendors' strategies, i.e. Huawei and Xiaomi.

Table of Contents
Competition Analysis of the Worldwide Smartphone Industry
Analysis of Major Chinese Vendors' Strategies
-Huawei
-Xiaomi
Conclusion

List of Topics
Overview of the global smartphone market, including shipments and ASP forecasts from 2015 to 2019, major vendors' market share, and specifications of major flagship and mid-range smartphones launched in 2015

Analysis of Huawei's and Xiaomi's strategies, including their development history, sub-brands and smartphone features, value chain activities, and key success factors

Companies covered
Apple, ASUS, Blackberry, Coolpad, Gionee, Haier, Honor, HTC, Huawei, JD, Karbonn, LAVA, Lenovo, LG, Micromax, Microsoft, Neul, Oppo, Redmi, Samsung, Sony, Suning, Tmall, Xiaomi, ZTE

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