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Communications

Apple's iPhone 6 and iPhone 6 Plus and Their Industry Impacts

September 12, 2014 / Edward Lin / Sean Chiang / Sophia Chen

10 Page, Radar

US$800 (Single User License)

Abstract

On September 9 2014, Apple officially unveiled two new iPhones, 4.7" iPhone 6 and 5.5" iPhone 6 Plus, alongside with the market's long-awaited Apple Watch. This event gained intense market attention as it has marked Apple's move into the big screen battle and the impacts are expected to be significant on the company and industry. This report looks into sales of Apple iPhone 6 and iPhone 6 Plus, Apple's product strategies and how the arrival of new iPhone 6 devices affects and will affect the industry

Table of Contents
1. Overview
2. Apple iPhone 6/6 Plus Market Forecast
3. Insight into Apple's Product Strategies
3.1 Bigger Screen to Enhance Apple's Edge in High-end Category
3.2 Apple Pay Mobile Payment System to Improve User Retention
4. Effects of Apple's iPhone 6/6 Plus Debut
4.1 On the Global Smartphone Industry
4.1.1 Apple Still Prioritizes the Profit over Market Share
4.1.2 Samsung and Sony are Mostly Affected
4.2 On Taiwan's Smartphone Industry
4.2.1 System Assemblers and ODMs
4.2.2. Apple's New and Existing Key Component Suppliers
Appendix
Glossary of Terms
List of Companies

List of Topics
Detailed introduction of Apple's iPhone 6, iPhone 6 Plus, and Apple Watch and includes the comparison with the Apple 5S, Samsung Galaxy Note 4, and Xperia Z3

Sales forecast of Apple iPhone 5S, 5C, 6, and 6 Plus from 3Q 2014 to 2Q 2015

Apple's strategies for Apple Pay payment platform development and how it will affect the mobile payment market

Highlight of competitive status of Apple's development in upsized iPhones and Apple Pay

Effects of new iPhone devices on the global smartphone industry, touching on Apple's Taiwanese key component partners

List of Figures
Figure 1 Apple's iPhone 5S/5C and iPhone 6/6 Plus Sales Forecast, 3Q 2014 - 2Q 2015
Figure 2 Worldwide Smartphone Market Volume by Price Point, 2013 - 2016

List of Tables
Table 1 Comparison of Apple iPhone 5S, 6/6 Plus, Samsung Galaxy Note 5, Sony Xperia Z3

Companies covered
Apple, Arima, Catcher, Compal, Flexium Interconnect, Foxconn, Largan Precision, McDonalds, Pegatron, Samsung, Sony, Subway, TSMC, Unimicron, Zhen Ding

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