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China Research

The Chinese Smartphone Industry, 1Q 2015

June 24, 2015 / MIC Research Team

62 Page, Statistics Report

US$2,800 (Single User License)

Abstract

This report presents a recent review of the Chinese smartphone industry in the first quarter of 2015. The report includes shipment volume of major smartphone branded vendors in China, breakdowns of each vendor's shipment volume share by chipset maker, application processor model, ASP, panel size, camera pixel, resolution, as well as 3G and 4G technologies. The report also examines major chipset makers' product mix for smartphones sold in China. The report finds that the Chinese smartphone industry's shipment volume reached around 94.4 million units in the first quarter of 2015, down 10.1% sequentially, with a total number of 273 models launched during this quarter. Shipping around 14.2 million units of smartphones, Xiaomi beat Apple and reclaimed the throne of the Chinese smartphone market in the three month period ended in March. Apple's new iPhone sales lost a bit of momentum in February but had rebounded since March. Overall, the market is moving towards a higher degree of concentration where the top ten vendors represent over 90% of the shipments. Due to the continuous decline in shipments, Bird, AUX, Hisense had dropped out of the top 15 rankings while ASUS made its way into the rankings for the first time on the back of its mid-ranger Zenfones.

Table of Contents
Chinese Smartphone Shipment Volume, April 2014 - May 2015
Chinese Smartphone Newly Released Models, April 2014 - May 2015
Chinese Smartphone Shipment Volume Share by Operation System, April 2014 - May 2015
Chinese Smartphone Shipment Share by ASP (RMB), 1Q 2015
Chinese Smartphone Shipment Share by Camera Pixel, 1Q 2015
Chinese Smartphone Shipment Share by Panel Size, 1Q 2015
Chinese Smartphone Shipment Share by Resolution, 1Q 2015
Chinese Smartphone Shipment Share by 3G Technology, 1Q 2015
Chinese Smartphone Shipment Share by 4G Technology, 1Q 2015
Chinese Smartphone Vendor's Shipment Volume Rankings, April 2014 - March 2015
Chinese Smartphone Shipment Volume by Vendor, 1Q 2015
Shipment Volume of Application Processors to Chinese Smartphone Branded Vendors, 1Q 2015
Shipment Volume of Application Processors by Core Number, 1Q 2015
MediaTek's Shipment Volume Share by Application Processor Model, 1Q 2015
Qualcomm's Shipment Volume Share by Application Processor Model, 1Q 2015
Hisilicon's Shipment Volume Share by Application Processor Model, 1Q 2015
Xiaomi Smartphone Shipments in China, 1Q 2015
Apple Smartphone Shipments in China, 1Q 2015
Huawei Smartphone Shipments in China, 1Q 2015
BBK Smartphone Shipments in China, 1Q 2015
Samsung Smartphone Shipments in China, 1Q 2015
Oppo Smartphone Shipments in China, 1Q 2015
CoolPad Smartphone Shipments in China, 1Q 2015
Lenovo Smartphone Shipments in China, 1Q 2015
Meizu Smartphone Shipments in China, 1Q 2015
Gionee Smartphone Shipments in China, 1Q 2015
ZTE Smartphone Shipments in China, 1Q 2015
TCL Smartphone Shipments in China, 1Q 2015
HTC Smartphone Shipments in China, 1Q 2015
Microsoft Smartphone Shipments in China, 1Q 2015
ASUS Smartphone Shipments in China, 1Q 2015
Research Scope & Definitions

Companies covered
Apple, ASUS, BBK, Coolpad, Doov, Gionee, Google, Hisense, Hisilicon, HTC, Huawei, Intel, Koobee, Leadcore, Lenovo, Marvell, MediaTek, Meizu, Microsoft, Oppo, Qualcomm, Samsung, Spreadtrum, TCL, Xiaomi, ZTE

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