1. Smartphone Development of Lenovo, Huawei and Coolpad 
1.1 The Rise of Chinese Brands Affecting Global Smartphone Industry 
1.2 Lenovo, Huawei and Coolpad Have Different Core Business but Similar Market Share 
1.3 Chinese Companies Seeking New Impact Points amid Maturing Chinese Smartphone Market 
2. Smartphone Strategies and Roadmaps of Lenovo, Huawei and Coolpad 
2.1 Acquisition of Motorola Mobility Help Lenovo Fill the Gap at High-end 
2.2 Huawei Honor Takes Aim at Xiaomi 
2.3 Coolpad Forms Alliance with Qihoo 360 for Enhanced Software Support 
3. Image Promotion of Lenovo, Huawei and Coolpad 
3.1 Lenovo: Multi-brand Strategy to Promote Awareness among Young People 
3.2 Huawei: Sustaining Brand Image to Reinforce Customer Royalty 
3.3 Coolpad: Take Aim at Gamers with Dazen Brand 
MIC Perspectives 
Appendix 
Glossary of Terms 
List of Companies 
 

Overview of the global smartphone volume by top-10 leading companies and the Chinese smartphone market volume and how the policy affects or have affected the market development

Figure 1  Worldwide Smartphone Shipment Volume, 2011 - 2014 
Figure 2  Chinese Smartphone Market Volume, 2011 - 2014 
Figure 3  Subsidies Provided by China's Top-3 Operators, 2013 - 2015
Figure 4  Lenovo's Smartphone Roadmap 
Figure 5  Huawei's Smartphone Product Roadmap
Figure 6  Coolpad's Smartphone Product Roadmap 
 

Table 1  Lenovo, Huawei and Coolpad Corporate Profile