1. Development of Chinese Smartphone Market 
1.1 China Remains Significant Player in Ever-growing Global Market 
1.2 Development of Sub-brands in Response to Market Changes 
2. Development of Smartphone Panels in China 
2.1 Improvements in Panel Size Mainly Driven by Huawei, ZTE, Lenovo, and Coolpad 
2.2 PPI not Consumers' Major Concern during Purchases 
2.3 Focuses of Sub-brand Models: High Cost Performance, 5.5-inch Panel, WQHD Resolution 
3. Conclusion 
3.1 Intense Market Competition Accelerates Development of Panel Specifications
3.2 Slowdown in Panel Size Growth 
3.3 FHD Models Faces Pricing Pressure 
Appendix 
Vendor Categories 
Glossary of Terms 
List of Companies 
 

Overview of the Chinese smartphone market, touching on the shipment volume and smartphone ratio in recent quarters as well as Chinese vendors' sub-brand strategies

Major trends for the Chinese smartphone market, including improvements in panel size, customers' shifting focus away from PPI, and models with high cost-to-performance ratio
 

Figure 1  Chinese Share of Worldwide Smartphone Shipment Volume, 1Q 2013 – 3Q 2014 
Figure 2  Chinese Mobile Phone and Smartphone Shipment Volume, 1Q 2013 – 3Q 2014 
Figure 3  Brands' Share of the Chinese Smartphone Market, 3Q 2014 
Figure 4  Changes in Chinese Smartphone Panel Sizes, 2013 - 2014 
Figure 5  Changes in Chinese Smartphone PPI, 2013 - 2014

Table 1  Sub-brands of Chinese Smartphone Vendors 
Table 2  Chinese Brands' 720HD Smartphone Deployment by Price, 2014 
Table 3  Chinese Brands' FHD Smartphone Deployment by Price, 2014 
Table 4  Chinese Brands' WQHD Smartphone Deployment by Price, 2014 
Table 5  Chinese Vendors' Sub-brand Smartphone Models Launched in 4Q, 2014