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ALL China Research Communications Computing Semiconductor Software and Consumer Electronics TAIWAN

China Research

The Chinese Smartphone Market: Analysis of Brand Competition and Consumer Preference, September – October 2014

January 21, 2015

30 Page, Symposium

US$1,000 (Single User License)

Abstract

Amid the growing importance of ecommerce in China, this research focuses on international, Chinese and Taiwanese smartphone models sold in China through two major B2C (Business to Customer) websites, tmall.com and jd.com, which constitutes a combined share of over 70% in the China ecommerce market. The report analyzes the volume ranking by smartphone brand and presents their online visibility ranking, brand favorite mapping, and key factors influencing purchase of smartphone brands as well as some user reviews. Also included is the analysis of user characteristics of smartphone brands in China, including Apple, Samsung, Nokia, Huawei, Xiaomi, HTC, and ASUS, with user distribution by gender, age, and hobby. The content of this report is based on a large volume of online data obtained from tmall.com and jd.com and, after performing big data analytics, some finding on internet users' purchase behavior patterns are discovered.

Table of Contents
Research Overview
Product Sales
Brand Position
Product Awareness
User Characteristics
Conclusion

List of Topics
Overview of international, Chinese, and Taiwanese smartphone brands sold through two Chinese leading B2C websites - tmall.com and jd.com which have a combined market share of 70%- from September to October 2014, with the breakdown by the number of items displayed on online store shelves of those two major websites

Overview of volume ranking by international, Chinese and Taiwanese smartphone model in China and also included are their online visibility ranking based on the number of times mentioned online and net sentiment rate

Analysis of major factors influencing consumers' purchase of smartphones - Apple iPhone 4S, Redmi 1S, HTC Desire 816t - in China, with some user reviews included

User characteristics of smartphones brands in China, including Apple, Samsung, Nokia, Huawei, Xiaomi, HTC, ASUS

Analysis of brand competition and consumer preference by pointing out and analyze their candidate buyers

Companies covered
Companies and organizations analyzed or mentioned in the report include: Apple, ASUS, Haier, HTC, Huawei, Konka, Meizu, Motorola, Newsmy, Nokia, Philips, Samsung, Sony, Xiaomi

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