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China Research

Chinese Online Game Development Trends, 2014 and Beyond

December 19, 2014

16 Page, Topical Report

US$1,500 (Single User License)

Abstract

The growing maturity of internet coupled with the government's policy support has accompanied the boom in the Chinese online game market. In 2014, the Chinese industry - comprising of mainly client, web and mobile game sectors - is estimated at 100 billion RMB (US$16.13 billion; US$1 = 6.2 RMB), fetching the world's second spot. In anticipation of ongoing momentum in the mobile internet industry and the rise of China's third- and fourth-tier cities, more Chinese consumers have considered to using own mobile devices as means to access internet. Hence, mobile and web game developers, even traditional game developers, have been diving into the mobile game market through mergers and acquisitions. This report provides the overview of market development, user base and market value in those three sectors of Chinese online game industry and identifies the future trends.

Table of Contents
1. Definition of Online Games
2. Development of Chinese Online Game Market
3. From Client Game Dominance to Co-development
3.1 Client Games to Enter a Maturity Phase
3.2 Web Games Shifting Focus to Mobile Games
4. Mobile Games Still in the High Growth Phase
4.1 WeChat's Add-on Effect on Mobile Games
5. Conclusion
Appendix

List of Topics
Overview of the Chinese online game development, including client, web and mobile games, and the development version of each game sector

Development of the Chinese online game industry, touching on its user base and shipment value with breakdowns by three major game sectors

A brief outlook for the Chinese online game market and industry in 2015 and beyond, with shipment value forecast until 2016

Analysis of factors that have affected and are affecting Chinese consumer choices over mobile games and WeChat games

List of Figures
Figure 1 Chinese Online Game Market Composition
Figure 2 Chinese Online Game Industry's User Base, 2008 - 2013
Figure 3 Chinese Online Game Market Value, 2009 - 2016
Figure 4 Chinese Online Game Industry Shipment Value Share by Game Type, 2008 - 2013
Figure 5 Main Reasons Affecting Chinese Consumer Preference of Mobile Game Downloads, 2013
Figure 6 Main Factors Affecting Chinese Consumer Preference of WeChat Games, 2013

Companies covered
37wan.net, 5agame.com, 7Road.com, Activison Blizzard, Alibaba, Baidu, Beijing Magic Universe Network, Beijing Qihoo Technology, Beijing Ultrapower Software, Changyou, CJ Games, Datang Telecom, DianDian Interactive Technology, Entertainment Network Technologies, Facebook, Forgame, FunPlus, Guangdong Alpha Animation and Culture, Guangzhou Yinhan Technology, Huayi Brothers, Letv, NetEase, Nintendo, Ourpalm, Pati, Perfect World Network Technology, Playcrab, Shanda Game, Shanghai Fangcun Information Technology, Shenzhen CY Bao, Interactive Network, Shenzhen Jing Feng Digital Technology, Shun-Auto Parts, Susino Umbrella, Tangel Publishing, Tencent, Tianjin Camel Games, Twitter, Xiaomi, Zhongji Investment

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