China Research
Brand Competition and Consumer Preference of the Chinese Smartphone Market
October 23, 2015 / MIC Research Team
21 Page, Topical Report
US$1,000 (Single User License)


Using big data analytics, this research covers all top smartphone brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by smartphone sales, number of times online users mention about a particular smartphone brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.
  •  Table of Contents
  •  List of Topics
  •  List of Figures
  •  List of Tables
  •  Companies covered
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