China Research
Smartphone Product Strategy Benchmarking: Lenovo, Huawei, Coolpad
June 05, 2015 / YU-JU Chang
25 Page, Topical Report
US$1,600 (Single User License)


The Chinese smartphone market growth has been slowing down since 2014, due largely in part to reduced subsidies from major Chinese telecom operators. The competition among mobile phone vendors has been intensified. Seeking new breakthrough innovations is therefore essential for those who need new impact points. This report provides an overview of the development of three major Chinese smartphone branded vendors, namely Lenovo, Huawei and Coolpad, and examines their proprietary product strategies in the face of increasing market competition.
  •  Table of Contents
  •  List of Topics
  •  List of Figures
  •  List of Tables
  •  Companies covered
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