1. Executive summary 4
1.1 Product Sales 4
1.2 Brand Position 4
1.3 Brand Awareness 4
1.4 User Analysis 4
2. Research Objective 5
3. Product Sales 6
4. Brand Position 8
5. Brand Awareness 10
5.1 TCL FS-40-AT1607 Reviews 10
5.2 Camel FS-25AZ Reviews 11
5.3 Kungchung FS40 Reviews 12
5.4 Lvling TF1004R Reviews 13
5.5 Bilisha FT-30 Reviews 14
6. User Analysis 16
6.1 Midea 16
6.2 Airmate 17
Conclusion 18
Brand Competition Analysis 18
Consumer Preference Analysis 19
Appendix 20
Glossary of Terms 20
List of Companies 21

Tmall and JD sales rankings of Chinese and foreign electric fan brands, including sales volume ranking of those brands' best-selling models

Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mention a particular electric fan brand over the research period

Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them

User analysis of major electric fan brands in China, including those brands' user distribution by gender, by age, and by region

Figure 1: Data Sources and Collection Methods 5
Figure 2: Brand Ranking by Number of Items Available on Online Stores 6
Figure 3: Sales Volume Ranking by Electric Fan Model 6
Figure 4: Sales Volume Ranking by Chinese Electric Fan Model 7
Figure 5: Sales Volume Ranking by Taiwanese Electric Fan Model 7
Figure 6: Online Visibility Ranking by Electric Fan Brand 8
Figure 7: Sentiment Ranking by Electric Fan Brand 9
Figure 8: Factors Affecting Purchase of Top 5 Electric Fan Models 10
Figure 9: Factors Affecting Purchase of Best Seller: TCL FS-40-AT1607 11
Figure 10: Factors Affecting Purchase of 2nd Best Seller: Camel FS-25AZ 12
Figure 11: Factors Affecting Purchase of 3rd Best Seller: Kungchung FS40 13
Figure 12: Factors Affecting Purchase of 4th Best Seller: Lvling TF1004R 14
Figure 13: Factors Affecting Purchase of 5th Best Seller: Bilisha FT-30 15
Figure 14: Midea Electric Fan User Distribution by Gender & Age 16
Figure 15: Midea Electric Fan User Distribution by Region 16
Figure 16: Airmate Electric Fan User Distribution by Gender & Age 17
Figure 17: Airmate Electric Fan User Distribution by Region 17

Table 1: Brand Competition Analysis 18