1. Executive summary 
1.1 Product Sales 
1.2 Brand Position 
1.3 Brand Awareness 
1.4 User Analysis 
2. Research Objective 
3. Product Sales Tracking 
4. Brand Position Tracking 
5. Brand Awareness 
5.1 ihengIMa XPB40-688 Reviews 
5.2 Midea MB55-V1010H Reviews 
5.3 Littleswan TB70-V1058(H) Reviews 
5.4 Hyundai XPB35-2188S Reviews 
5.5 Hyundai XPB46-1218 Reviews 
6. User Analysis 
6.1 Haier 
6.2 Littleswan 
Conclusion 
Brand Competition Analysis 
Consumer Preference Analysis 
Appendix 
Glossary of Terms 
List of Companies 
 

Tmall and JD sales rankings of Chinese and foreign washing machine brands and includes sales volume ranking of those brands' bestsellers

Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mentioned a particular washing machine brand over the research period

Analysis of brand awareness, including major factors that affect purchase of top 5 bestsellers and user reviews from people who have bought and used them

User analysis of major washing machine brands in China, namely Haier and Littleswan, and includes those brands' user distribution by gender, by age, and by region
 

Figure 1: Data Sources and Collection Methods 
Figure 2: Brand Ranking by Number of Items Available on Tmall and JD 
Figure 3: Sales Volume Ranking by Washing Machine Model 
Figure 4: Sales Volume Ranking by Chinese Washing Machine Model 
Figure 5: Sales Volume Ranking by Foreign Washing Machine Model 
Figure 6: Online Visibility Ranking by Washing Machine Brand 
Figure 7: Sentiment Ranking by Washing Machine Brand 
Figure 8: Factors Affecting Purchase of Top 5 Washing Machine Models 
Figure 9: Factors Affecting Purchase of ihengIMa XPB40-688 
Figure 10: Factors Affecting Purchase of Midea MB55-V1010H 
Figure 11: Factors Affecting Purchase of Littleswan TB70-V1058(H) 
Figure 12: Factors Affecting Purchase of Hyundai XPB35-2188S 
Figure 13: Factors Affecting Purchase of Hyundai XPB46-1218 
Figure 14: Haier Washing Machine User Distribution by Gender & Age 
Figure 15: Haier Washing Machine User Distribution by Region 
Figure 16: Littleswan Washing Machine User Distribution by Gender & Age 
Figure 17: Littleswan Washing Machine User Distribution by Region 

Table 1: Brand Competition Analysis