1. Executive summary 4
1.1 Product Sales 4
1.2 Brand Position 4
1.3 Brand Awareness 4
1.4 User Analysis 4
2. Research Objective 5
3. Product Sales 6
4. Brand Position 8
5. Brand Awareness 10
5.1 Mi Air Purifier Reviews 10
5.2 TCL TKJ-F220B Reviews 12
5.3 Changhong CKJ-B160F Reviews 13
5.4 TCL TKJ-F220A Reviews 14
5.5 Lemai KX-35 Reviews 15
6. User Analysis 16
6.1 Xiaomi 16
6.2 TCL 17
6.3 Sharp 18
Conclusion 19
Brand Competition Analysis 19
Consumer Preference Analysis 20
Appendix 21
Glossary of Terms 21
List of Companies 22