Despite a diminishing share of netbook PCs in the industry, demands for low-cost notebook PCs remain constant.

According to Taiwan's MIC (Market Intelligence & Consulting Institute), an ICT industry research institute based in Taipei, the shipment volume of the Greater China notebook PC industry reached around 35.91 million units, down 1.0% sequentially and 17.9% year-on-year in the second quarter of 2013. Jane Yeh, Senior Industry Analyst, Information System, MIC says "the industry did not show any sign of growth despite of the upcoming peak season. However, during the same period, the worldwide market volume of notebook PCs inched up 2.2% sequentially while falling 13.0% year-on-year". "The relatively lusterless performance of the Greater China notebook PC industry is mainly ascribed to the rise of Chinese vendors". LCFC has ramped up its capacity in the first half of 2013, after launching mass production at the end of 2012. Meanwhile, Lenovo has gradually increased the share of in-house production and shifted some of its production to LCFC. The reduction in Chinese vendors' outsourcing orders led to a decline in shipment share of the Taiwanese notebook PCs on the global stage.

With the need of technological education burgeoning around the world, an increasing number of schools are purchasing low-cost notebook PCs for students, thereby upholding the shipment share of products like Classmate PC and Chromebook. Since the worldwide PC market demand remains weak, vendors are more willing to secure tenders in emerging markets even at lower prices. The increasing share of low-cost products therefore dragged down the shipment value of the Greater China notebook PC industry, leading to a 12.6% sequential decline in the second quarter of 2013.

Looking ahead to the second half of 2013, shipment volume share of Taiwanese notebook PC Industry is expected to decline in 2013. As the overall outsourcing orders for notebook PCs are dwindling, it is projected that shipment share of the Taiwanese notebook PC industry will drop to 85% in 2013 against 89% in 2012, down 13% year on year.

To see more about this report, please visit: The Greater China Notebook PC Industry, 3Q 2013.

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About MIC

Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry. https://mic.iii.org.tw/english