MIC indicates that the decline in shipment volume of the Taiwanese LCD TV industry in the first quarter of 2013 was in line with the decline in shipment value, proven by the fact that LCD TV ASP (Average Selling Price) remained relatively stable in the first quarter. This was mainly ascribed to the increased in shipment share of large-area LCD TV models, which successfully offset the sustained declines in prices of all LCD TV models in other panel sizes. Looking ahead to the second quarter of 2013, with several new models to be newly debuted by branded vendors, Taiwanese LCD TV manufacturers are expected to collaborate with channel distributors for product deployments. It is estimated that shipment volume of the Taiwanese LCD TV industry will reach around 9.22 million units whereas its shipment value will arrive at around US$32.84 billion. Both are expected to witness an over 10% sequential growth in the second quarter of 2013.

Shipment volume of the large-area LCD panel industry topped around 52.8 million units in the first quarter of 2013, down 14.6% sequentially and 0.5% year-on-year. Compared to the fourth quarter of 2012, shipment volume of notebook PC panels also declined 18% while shipment value arrived at around US$4.69 billion in the first quarter of 2013, down 16.5% sequentially.

MIC estimates that the Taiwanese large-area panel industry in the second quarter of 2013 will be benefited by the shipment of LCD TVs and notebook PCs. As for notebook PC panels, since notebook PC panel suppliers focused on inventory clearance in the first quarter of 2013, the pull-in demand for notebook PC panels will see an increase in the second quarter of 2013 and notebook PC panel shipment volume will see a 10.4% sequential growth. The increased share of shipment volume of high-priced 42" and larger LCD TV panels, coupled with the decreased share of less than 42" LCD TV panels is expected to help boost LCD TV panel ASP. Accordingly, shipment value of the large-area LCD TV panel industry will see a 10.4% sequential growth in the second quarter of 2013.

Shipment volume of small- and medium-area LCD panels of Taiwanese manufacturers, which rely heavily on the Chinese market, saw relatively strong growth in the first quarter of 2013, mainly due to buoyant sales of Smartphones and tablets in the Chinese market, the analyst Hsieh said. As a result, shipment volume of Taiwanese small- and medium-area LCD panels reached around 391.0 million units in the first quarter of 2013, declining merely 2.7% sequentially. With the pull-in demand in the Chinese market in anticipation of the May long holiday, shipment volume of the industry is estimated to top around 425.0 million units in the second quarter of 2013, up 8.7% sequentially.

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Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry. https://mic.iii.org.tw/english