According to MIC (Market Intelligence & Consulting Institute), an ICT industry research institute based in Taiwan, LCD (Liquid Crystal Display) TV market reaches plateau in 2011 and market share changes slow down. In 2012, LCD TV development is projected to move towards large screen sizes, 3D and Smart TVs. Based on the close integration between user requirements and HMI (Human Machine Interface), it is projected that LCD TV development will gradually advance to Smart TVs.
As high-end specifications, high-end technologies, and cost reduction became vital for LCD TVs, branded vendors began to see product or production capacities shortages. Taiwanese contract makers, by leveraging their experiences in LCD monitor contract manufacturing and abilities to obtain key component supply, have successfully won over orders from branded vendors, MIC explained.
The Taiwanese LCD TV shipment volume is estimated at approximately 47.9 million units in 2011, growing 7.7% year-on-year, and this figure accounted for 24.3% of worldwide overall shipments. Shipment value arrived at around US$1.6595 billion in 2011, with a year-on-year growth rate of 5.1%.
Starting from the second half of 2011, owing to debt crisis in Europe, lackluster economic performance in US, and conservative consumer attitude, Taiwanese LCD TV contract manufacturing industry is projected to see moderate growth in 2012. Under such backdrop, Taiwanese makers will focus more on business opportunities of contract manufacturing services and new product development.
According to MIC's industry senior analyst Francis Tai, the year 2011 is the turning point for LCD TV market. Thanks to its enormous population, CRT (Cathode Ray Tube) replacement, and analog to digital TV switchover slated for 2015, it is anticipated that in the future, the Chinese market will become the largest single LCD TV market worldwide. Other emerging markets, for example, Latin America and Asia Pacific region, will also become the spotlight for branded vendors. As regards mature markets such as US, Japan, and Europe, these markets are expected to rely on emerging technology such as OLED (Organic Light Emitting Diode) to trigger a new wave of TV demand.
MIC projects that vendors will try to stimulate demand by applying low-price strategy in 2012. It is anticipated that average screen size of LCD TVs will increase to 40-inch and above, and Smart TVs will continue to be the spotlight in connected TV development. Nevertheless, problems remain in connected TV market when seeking further advancement of Smart TVs, such as integration with application stores or Smartphones and inconvenient HMI design, noted MIC.
More information can be found in the following MIC report:
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Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry. https://mic.iii.org.tw/english