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Apple Overtakes Samsung as Global Smartphone Leader in 2023, Driven by Strong Sales in Emerging Markets: MIC
February 15, 2024

In a groundbreaking development, Apple has secured the leading position in the global smartphone market, surpassing Samsung for the first time in history in 2023, as reported by Korea Joongang Daily. According to Taipei-based research institute MIC (Market Intelligence & Consulting Institute), a division of the III (Institute for Information Industry), the shipment volume of Apple iPhones reached 225.9 million units in 2023, while Samsung achieved 223.1 million units, both rounding up to 20% market shares.

The Market Intelligence & Consulting Institute (MIC) of the Institute for Information Industry (III) predicts that the global smartphone shipment volume will exceed approximately 1.185 billion units in 2024, reflecting a 3% year-on-year growth.

Rachel Liao, a senior industry analyst with MIC, explained, "Apart from the iPhone 15 rollout, Apple's growth can be attributed to the robust sales performance in emerging markets such as the Middle East and India, coupled with the relatively weaker sales of Samsung last year."

Major Smartphone Vendor Shipment Volume Share, 1Q 2022 - 2Q 2024

Source: MIC, February 2024

About Market Intelligence & Consulting Institute (MIC):

Established in 1987, Market Intelligence & Consulting Institute (MIC) is a division of III (Institute for Information Industry), a major government think tank, and one of the leading IT research institutes in Taiwan. MIC specializes in industry and market research. With over three decades of experience, MIC provides valuable insights and data-driven recommendations to assist businesses in making informed decisions.

To know more about this topic, please visit: Global and Taiwan 5G Smartphone Shipment Five-Year Forecast: 2023-2027 (pre-order)Development of the Taiwan Information and Communications Technology Industry, 2023 and Beyond Worldwide Smartphone Forecast, 2023 - 2027 (May 2023 Update) 

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