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MIC Survey Reveals 82% of the Public in Taiwan Interest in Generative AI Applications
January 31, 2024

In a recent survey conducted by the Market Intelligence & Consulting Institute (MIC) on Generative AI trends, it has been revealed that an impressive 82% of respondents expressed interest in application areas utilizing Generative AI. The top three areas of interest are Media & Entertainment (62%), Educational Services (54%), and Health & Medical Services (50%). Others such as Industrial Manufacturing, Transportation, Finance & Insurance, and Retail also garnered significant attention, ranging from 20% to 30%.

In which areas of Generative AI applications you are interested? (Multiple selections, no restrictions)



Note 1: 1,068 effective samples were collected.
Note2: Areas with less than 2% share are not listed
Source: MIC, January 2024

According to Liu, the survey indicates not only a high level of public interest in Generative AI applications but also a substantial 60% who believe in its future potential. Notably, the younger demographic (18-35 years old) shows an even higher approval rate of over 70%, reflecting a widespread optimistic and anticipatory attitude towards the development of Generative AI in Taiwan.

However, the survey also highlights that only 24% of respondents have a clear understanding of Generative AI, with 47% still lacking sufficient knowledge. As Generative AI continues to rapidly integrate into various aspects of daily life, enhancing public awareness has become a pressing need.

In a further user survey, it was found that nearly 20% of users have paid for Generative AI services. Liu emphasizes that despite only a fraction of users currently paying, the explosive growth and continuous evolution of Generative AI technology are likely to lead towards a direction that balances cost and quality, making it a noteworthy aspect with considerable long-term market potential.

As Generative AI continues its rapid development, it also brings forth numerous unresolved concerns. According to MIC's survey, a staggering 92% of respondents expressed doubts about Generative AI. The top three concerns include excessive dependence (64%), falsehoods and biases (61%), and privacy and security issues (43%). Other concerns, such as employment impact and regulatory compliance, also have proportions exceeding 30%. Remarkably, almost half of the 18-25 age group express concerns about employment impact, highlighting the emerging challenges Generative AI presents to the working generation.

*Survey Description: The survey was conducted during Q4 of 2023 through an online platform, spanning a duration of one month. The total valid sample size was 1,068. With a confidence level of 95%, the margin of error for this sample is ±3.0%.

About Market Intelligence & Consulting Institute (MIC):

Established in 1987, Market Intelligence & Consulting Institute (MIC) is a division of III (Institute for Information Industry), a major government think tank, and one of the leading IT research institutes in Taiwan. MIC specializes in industry and market research. With over three decades of experience, MIC provides valuable insights and data-driven recommendations to assist businesses in making informed decisions.

To know more about this topic, please visit: AI Development in the Era of ChatGPT: Challenges and Key Considerations, Major Countries' Responses to Generative AI Development: Japan, Sweden, Italy and China (pre-order), AI Development in the Era of ChatGPT: Challenges and Key Considerations 

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