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Global Notebook and Desktop PC Markets Anticipate Modest Year-on-Year Growth in 2024: MIC
December 08, 2023

Looking towards the year 2024, in the midst of ongoing geopolitical uncertainties, major PC brands are projecting cautious consumer spending, as stated by Chris Wei, Senior Industry Analyst at MIC (Market Intelligence & Consulting Institute). However, the commercial PC market is poised to experience positive effects from the introduction of AI PCs and the Windows replacement cycle. Chris Wei noted, "This is expected to result in a modest year-on-year growth of 5.8% in the global notebook PC market in 2024, with the market volume reaching approximately 179.1 million units. Simultaneously, the global desktop PC market is forecasted to exhibit a slight year-on-year growth of 1.7%, reaching around 67.970 million units."

Global Notebook and Desktop PC Market Volume, 2023-2024




Unit: Thousand









Unit: Thousand







Source: MIC, December 2023

Additionally, in alignment with the New Southbound Policy, our exports to New Southbound countries achieved a historic milestone in 2022, reaching a record high of US$96.87 billion. This marked an impressive growth of 63.5% compared to the levels observed in 2016. Notably, from January to July of the current year, exports to Thailand experienced a substantial increase of 25.5%, while exports to India grew by 11.5%. These figures serve as a confirmation of the positive outcomes stemming from the strategic relocation of the supply chain.

About Market Intelligence & Consulting Institute (MIC):

Established in 1987, Market Intelligence & Consulting Institute (MIC) is a division of III (Institute for Information Industry), a major government think tank, and one of the leading IT research institutes in Taiwan. MIC specializes in industry and market research. With over three decades of experience, MIC provides valuable insights and data-driven recommendations to assist businesses in making informed decisions.

To know more about this topic, please visit: Relocating Manufacturing Bases: The Industrial Policies of the Six Countries amid Taiwan's New Southbound PolicyRelocation of Global ICT Industry Production Bases and Challenges Amid De-Risking from China, Global Notebook PC Market Forecast, 2023-2027, Global Desktop PC Market Forecast, 2023-2027

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