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Global Notebook PC Market Demand Recovery Awaits Replacement Cycle and AI Boost in 2024: MIC
October 19, 2023

For the global notebook PC market in 2023, with demand leaning towards sluggishness in the first half of the year, if the performance does not surge in the latter half, it implies that the global notebook PC market in 2023 will experience another year-on-year decline of over 10% after a 20% decline in 2022. The industry's initial expectation of achieving a 45%:55% or even 40%:60% balance between the first and second halves of the year may ultimately tend towards a situation closer to 50%:50%, according to MIC (Market Intelligence & Consulting Institute).

Global Notebook PC Shipment Volume, 2019-2023
Source: MIC, October 2023

After two consecutive years of market adjustments, the global notebook PC supply chain is actively preparing for the opportunity of a market rebound. The anticipated replacement demand, driven by the discontinuation of support for existing Windows systems in 2025, coupled with the notebook PC replacement cycle initiated during the pandemic period in 2020, and a recent surge in AI applications introducing new experiential possibilities to the notebook PC market, have collectively prompted manufacturers to intensify their focus on the potential market recovery in 2024.

Established in 1987, MIC is a division of III (Institute for Information Industry), a major government think tank, and one of the leading IT research institutes in the Asia Pacific region.

To know more about this topic, please visit: Global Noteboo PC Market Forecast, 2023-2027, Global Notebook PC Market: 2022 Recap and 2023 Outlook (pre-order)Development of the Taiwan Information and Communications Technology Industry, 2023 and Beyond

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