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Survey Reveals Significant Online Spending Among Taiwanese Netizens with Shifting Consumer Trends in 2023: MIC
July 14, 2023

According to a recent survey by the MIC (Market Intelligence & Consulting Institute), 43.4% of Taiwanese netizens spent between NT$10,000 (US$330) to NT$60,000 (US$1980) annually online, while 18% spent over NT$60,000 (US$US$1980). However, the survey cautioned that in 2023, consumer spending may shift from daily necessities to travel and dining out as the pandemic's economic boost subsides. The survey also highlighted the diversification of online shopping platforms, with a decline in the popularity of comprehensive e-commerce platforms and an increase in the use of points-based rewards and cashback platforms.

Q: Other than ordering meals, what was the total amount spent online in the past year(single choice)

Note: This question had a sample size of 2,468 respondents in 2022 and a sample size of 2,473 respondents in 2021.

Source: MIC, July 2023.

MIC's survey on consumer shopping preferences further revealed that nearly 70% of consumers in Taiwan choose to directly browse and place orders on shopping platforms. However, there has been a decline in the use of points and cashback platforms, while communication, thematic, and live streaming platforms have shown marginal growth. The survey emphasized the importance of factors such as price, free shipping, discounts, convenient pickup options, and diverse payment methods in attracting consumers to choose a particular platform. Additionally, logistics speed played a significant role, with 41.4% of consumers having canceled orders due to long delivery times.

Established in 1987, MIC is a division of III (Institute for Information Industry), a major government think tank, and one of the leading IT research institutes in Taiwan.

To know more about this topic, please visit: Online Shopping Usage and Channels of Taiwanese Netizens (Pre-order)

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