42.9% of Taiwanese viewers age 21-30 spend more time streaming versus other age groups, followed by viewers age 18-20, according to MIC (Market Intelligence & Consulting Institute), one of the leading IT research institute in Taiwan and a division of the III (Institute for Information Industry). In the fourth quarter of 2021, MIC surveyed 1,068 Taiwanese consumers to understand their viewing habits across 20 individual streaming TV services.
MIC's survey indicates that that 65.1% of viewers age 26-30 are willing to spend on paid, ad-free streaming TV services and 66.6% of viewers age 51-55 enjoy free but ads-supported streaming TV services.
Consumers’ streaming TV viewing habits in 2021, by age groups
Source: MIC, April 2022
"Time spent on streaming TV is soaring as COVID-19 has completed changed the consumer viewing habits when it comes to streaming TV services," said Mandy Wang, senior industry analyst in MIC. “MIC's survey indicates that over 76% of Taiwanese viewers spent time on at least one streaming TV service in 2021 and 31.5% of them claimed they spent more hours streaming."
Established in 1987, MIC (Market Intelligence & Consulting Institute) is a division of III (Institute for Information Industry), a major government think tank and IT research institute in Taiwan.
To know more about this topic, please visit: Worldwide Smartphone Forecast, 2022 - 2026 (April 2022 Update), Worldwide Wi-Fi Device Shipment Forecast, 2022 - 2026, Taiwan ICT Industry Outlook, 2021 and Beyond, Taiwan Generation Z: Characteristics, Online Behaviors, and Patterns of Consumption (pre-order)
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