48.3% of Taiwanese consumers aged 18-26 are iPhone users, followed by 17% of Samsung phone users, and 8.8% of ASUS phone users, according to MIC (Market Intelligence & Consulting Institute), a major government think tank and IT research institute in Taiwan. 49.3% of Taiwanese users are using phones all the time while 41.9% of users are using phones only during leisure time.
How Often You Use Smartphone Every Day? (Taiwanese Consumers Aged 18-26)
Note: 1,200 effective samples were collected in this survey that was conducted in the second quarter of 2021
Source: MIC, July 2021
49% of Taiwanese consumers aged 18-26 are more willing to spend money on food and traveling, followed by watching movies (14.6%). Among them, female consumers (57.3%) are higher than male consumers (40.7%) when it comes to spending money on food and traveling.
To know more about this topic, please visit: Worldwide Smartphone Market Forecast, 2021 - 2025, Taiwan Generation Z: Characteristics, Online Behaviors, and Patterns of Consumption (pre-order)
To know more about MIC research findings, please access our website.
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