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Over 50% of Taiwanese Netizens Order Food Delivery and 11% Order for the First Time in 1H 2020: MIC
August 25, 2020

Amid the COVID-19 pandemic, 53.3% of Taiwanese netizens ordered food delivery in the first half of 2020, according to a survey conducted by MIC (Market Intelligence & Consulting Institute), a government think tank and IT research institute in Taiwan., from January 21 to June 5, 2020. “Based on the findings, 10.9% of netizens had ordered food delivery for the first time during the research period while 22.1% had increased the number of delivery orders,” said Mandy Wang, industry analyst with MIC.

How often did you order food delivery amid COVID-19 pandemic in the first half of 2020? (Single-choice question)


Note 1: 1,068 effective samples were collected during the research period from January 21 to June 5, 2020.
Note 2: This excludes grocery delivery services
Source: MIC, August 2020

When it comes to the most popular food delivery platforms in Taiwan, 79.6% of netizens in Taiwan have ordered through Foodpanda, 60.8% through UberEats, 8.3% through foodomo, 7.6% through websites of restaurants, and 5.3% through JKOS. Up to 77.3% of netizens who ordered food delivery before said they will continue to do so. The findings also revealed that 50.4% of netizens order food delivery to save time, 39.4% to reduce physical contacts with other people, 38.7% because of discounts, 38.3% for bad weather conditions and/or just wanting to stay home, and 26.4% due to a wide variety of food delivery choices. Taking the first-timers and the number of delivery orders into account, reducing physical contacts with other people is a major growth driver in the research period. Despite the popularity of food delivery, there are several factors to prevent people from ordering food delivery. The results suggest 44.3% of netizens do not want to order food delivery due to extra delivery costs, 23.7% due to higher food prices compared to eating in stores, 23.3% due to lack of online food ordering experience, 19.8% because they still prefer to dine in restaurants, and 12.2% due to limited food delivery choices in their neighborhoods.

To know more about this topic, please visit:  Online Shopping Usage and Channels of Taiwanese Netizens

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About MIC

Founded in 1987, Market Intelligence & Consulting Institute (MIC) is a government think tank and premier IT industry research and consulting firm based in Taipei, Taiwan. We are dedicated to providing intelligence, in-depth analysis, strategic consulting services on global IT product and technology trends, and industry- and market-focused research with an Asia-Pacific perspective. MIC is part of the Institute for Information Industry