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Online Payments by Mobile Phones and PCs are Now Equally Popular in Taiwan: MIC
April 29, 2020


Taiwan’s MIC (Market Intelligence & Consulting Institute), a government think tank and IT research institute, recently released the findings of Taiwanese netizen online behavior survey conducted in the fourth quarter of 2019. The findings suggest online payments through mobile phones grew significantly from 35.9% in 2018 to 49.6% in 2019, nearly outpacing that through PCs (desktop PCs, notebook PCs, and tablets). The proportions of Taiwan’s netizens accessing the internet through mobile phones also grew from 43.8% in 2018 to 55.9% in 2019, surpassing that through PCs for the first time. “Although e-commerce has been around for years, most of Taiwanese netizens still made online purchases by PCs. However, it is anticipated online payments by mobile phones will eventually become the mainstream in Taiwan,” says Rosa Chang, senior industry analyst with MIC.

Taiwanese Netizens’ Most Frequently Used Internet Access and Online Shopping Devices, 2017-2019

Source: MIC, April 2020

"Credit cards remain the most popular payment method for Taiwan’s netizens, taking up 75.7% of the total mobile payments in 2019, down from 76.9% in 2018. 46.8% of Taiwan’s netizens paid at convenience stores in 2019, which remained the second most popular payment method. Meanwhile, Line Pay (21.8%) jumped to the third place, overtaking cash on delivery services (15.5%), in 2019.”

To know more about this topic, please visit:  Line Pay’s Investment in i-Pass Corporation and Its Benefits, Challenges, and Influence on Market,  Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods and Smart Home Appliances, Analysis of Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods

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About MIC

Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry.